Your pet, your ritual.
Salon-quality grooming with coat-loving actives and scents that are safe for pets.
Formula led
Actives that actually do something, not just bubbles.
Cats and dogs
All breeds, all ages, no exceptions.
No nasties
Sulphate free, paraben free, vegan, cruelty free.
Salon at home
The formulas your groomer wishes you knew about.
Pick a job, not just a smell
Every range is built around one problem. Tap the one that sounds like your pet.
Not sure which one?
Five quick questions about your pet and we will hand you the exact routine. Coat, temperament, skin, smell, done.
Tell us about the coat
Dull, matted, shedding or already shiny.
And the temperament
From total meltdown to completely unbothered.
Get your routine
A shampoo, a conditioner and one finishing step.
Our faves. Their faves. Everyone's faves.
- Odour-prone coats
- Active, outdoor and muddy pets
- Any dog who found the fox poo
- Dull, dry or tangled coats
- Long, textured or double coats
- Cats and dogs ready for their glow-up
- Pets who hate bath time
- Rescue and sensitive pets
- Any coat that needs a calming reset
- Sensitive skin
- Dry or flaky coats
- All breeds and ages who need a gentle touch
Pick a scent, pick your steps, watch the discount unlock as you go. Three items saves 10%, five saves 15%, seven saves 20%. No codes, no maths.
Wrapped and ready
Eight sets, each built for one job. A whole routine in one box.
No tap required
Waterless foam, deodorising spray, bamboo wipes and glove wipes. A full-body freshen up for the days a bath is simply not happening.
Is it safe for cats as well as dogs?
Yes. Every formula is pH balanced and suitable for cats and dogs of all breeds and ages. The scent free range is the gentlest place to start for cats and for any pet with reactive skin.
How do I pick the right range?
Pick the job, not the smell. Itchy or flaky skin goes to SOOTHE ME. Hates bath time goes to CALM PAWS. Dull or tangled goes to COAT CARE. Smelly goes to FRESH FUR BABY. Fragrance sensitive goes to SCENT FREE.
How does the bundle discount work?
Three items takes 10% off, five takes 15% and seven takes 20%. It applies automatically in your basket, no codes needed.
What is not in these formulas?
No parabens, no sulphates, no mineral oil and no petrolatum across the wash range. Everything is vegan friendly and cruelty free. Per product exclusions are listed on each product page.
How often should I bathe my pet?
For most pets, every four to six weeks is plenty. Between baths use the waterless foam, deodorising spray or wipes rather than washing more often, which dries the coat out.